PROJECT
The Cloakroom x St. George Queensland Reds Unveiling DESCRIPTION
felix & slink PR were engaged by The Cloakroom to unveil the 2013 team suits created for the St. George Queensland Reds. felix & slink PR worked with the Queensland Rugby Union to produce and manage a media conference held at Ballymore Stadium, hosting 30 key sponsors and media. The event showcased two looks designed and made by The Cloakroom on a custom white stage at the half way line. Extensive online, television and print media placement ensured Australia knew the Queensland Reds were dressed for success this Super Rugby season.
CLIENT SERVICES- brand management
- digital strategy
- event management
- event production
- public relations
- publicity
- social media
- sponsorship
PROJECT
The Cloakroom x St. George Queensland Reds DESCRIPTION
Premier tailor, The Cloakroom and internationally recognised rugby team the St. George Queensland Reds again forged a special partnership in 2013 grounded in the mutual pursuit of excellence. Mr Felix was enlisted to capture the exclusive team suits designed by The Cloakroom and to create an identity for the partnership. Some of the Reds most high profile players modelled the two official off field looks at a shoot that took place at Ballymore Stadium.
CLIENT SERVICES DATE February 2013
PROJECT
Pistols at Dawn: Kimono Collection Summer 13 DESCRIPTION
Mr Felix produced the Summer 13 campaign for Pistols at Dawn’s limited edition Kimono collection. The collection was created from rare vintage Kimono’s sourced from Japan. The art direction and casting was crucial in communicating the message of the collection. With the direction of felix & slink PR the campaign was published across leading online menswear publications.
CLIENT SERVICES DATE December 2012
PROJECT
Camper SS12 DESCRIPTION
felix & slink PR executed a consumer focused launch activation for iconic global shoemaker Camper in association with Sweaty Betty PR. The event celebrated the SS12 Camper collection and the new Alfredo Haberli designed boutique.
CLIENT SERVICES DATE September 2012
PROJECT
Pistols at Dawn SS12/13 DESCRIPTION
felix & slink PR was given the task of launching one of Australia’s most premier menswear labels’ Spring/Summer 12/13 collection and new boys wear line Garcon to the nation.
CLIENT SERVICES DATE August 2012 VIDEO WATCH
PROJECT
Pistols at Dawn SS12/13 Collection Show DESCRIPTION
Mr Felix produced the Pistols at Dawn SS12/13 Collection Show in association with GQ Australia and Austral Land Rover. The show was held in a dramatic CBD laneway with a custom fabric set designed by the Mr Felix team. International supermodels Jordan and Zac Stenmark were flown in to open and close the show.
CLIENT SERVICES DATE August 2012 VIDEO WATCH
PROJECT
Super Whatnot Lunch Menu Launch DESCRIPTION
Uber cool Brisbane laneway bar, Super Whatnot, took a dive into CBD lunch trade with a Central American inspired menu.
CLIENT SERVICES DATE July 2012
PROJECT
wearesheppard.com DESCRIPTION
Brisbane band Sheppard needed a digital hub for their local and international fans.
CLIENT SERVICES DATE June 2012
PROJECT
Sheppard EP DESCRIPTION
The debut release of Sheppard’s first EP needed to communicate a fresh and young brand with impact and personality. Mr Felix created a series of custom cartoons inspired by the band’s lyrics that were rolled out across various brand platforms including the EP.
CLIENT SERVICES DATE June 2012
